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Chii Clothing Culture
1528 W. Adams 1st Flr.
Chicago, IL 60607
P: 312-243-8304
F: 312-243-9015

info@chiiclothing.com

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Marketing and Selling Workshop

Today we attended a marketing and Selling Workshop at Score Chicago located at 500 W. Madison in Chicago. We got the opportunity of hearing Ron speak on strategies to use to build your small business.

RONALD BALSBAUGH has broad experience during his years at Quaker Oats Company in integrating acquisitions into the total organization. This included assessing the strengths and weaknesses of each acquisition and them implementing programs that would blend the business into the total Quaker system. Ron was an integral part of designing regional marketing and sales strategies across various sales channels to grow the Gatorade business from 100 million dollars in l984 to a 1.4 billion dollar business in 1996. After retirement from Quaker Oats, Balsbaugh held the position of VP of Sales and Distribution for the Organic Food Products, Inc. in Morgan Hill, California. His expertise covers brand management, sales development, sales management, acquisitions, sales strategies, food broker network, and distribution. Ron Balsbaugh has been a professor of business management at Lake Forest College. Ron’s educational background includes, Northeastern University, Executive Management Program and Indiana University, BS in business administration and MBA.



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Posted: 12/4/2009 2:45:33 PM |

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